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Defining objectives in terms of experience

by Alain Billiet (9/24/2002)

A vision…

Communication is a strategic and forward looking option. This method of communication needs a clear definition of the requirement to be developed in close collaboration with the client. Defining objectives in terms of experience is the best guarantee of success.
The approach adopted by Option International is precisely that – efficient control, both from the point of view of strategy and in the application of appropriate technologies.
Management of the content must take a multitude of facets into consideration. This is only made possible by an evident interactivity with the client. In terms of marketing communication, Option International anticipates and capitalises its approach by applying the « logical framework » © method.

Objectives in terms of experience: Communication require coherent study on a case by case basis. Objectives have to be defined independently from the environment. An objective represents a target to be achieved in terms of experience. It comprises a collection of positive actions as well as an architecture that takes account of the scale, the degree of personalisation, the security and the user interface of the information system.

The application of appropriate technologies: Effectiveness is clearly determined by a professional team experienced in the latest technologies regarding concept (Flash, 3D) and programming (DHTML, SMIL, CSS, Javascript, ASP, Coldfusion) as well as the maintenance and updating of a site. The team has to take account of existing tools or those required and to harmonise them with the recommended software, while constantly thinking about updates.

Interactivity: Text, sound, image, rhythm, interactivity, promotion and marketing, not to mention support for the traditional media…Continuous research into the use of the latest technologies is the best guarantee of success.

Contact: alain.billiet@optioninternational.be


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